The short version
Rebel Bunny is a matcha company born in New York, with operations at the source in Japan. Seriously good matcha, with tasting notes you can actually taste.
Rebel Bunny / Brand library
Good energy.
Seriously good
matcha.
Our logos, colors, type, and words. Everything you need to work with Rebel Bunny, all in one place.
Download the brand kitLogos, imagery, color & company copy. ZIP / 8 MB.
For the people telling our storyExplore
01 / A little introduction
A matcha company that refuses to act like one.
We take matcha extremely seriously. Ourselves, a little less so. Here's how to introduce us.
Get to know our sourcingA little more about us
Rebel Bunny is a matcha company that refuses to act like one. Born in New York, with operations at the source in Japan, we take matcha extremely seriously... and ourselves a little less so.
We work directly with farmers, tea masters, and mills to share seriously good matcha, with tasting notes you can actually taste. Our mission is to spread good energy and move matcha culture forward through creative expression and matchacation.
02 / Our signature
Unmistakably us.
A name with presence. A bunny with personality. Use the original artwork, with room to breathe.
The wordmark
Our primary signature
Our primary signature
The bunny
Meet Lorenzo: A character of our own
Meet Lorenzo: A character of our own
Give it space. Keep the marks clear of text, edges, and busy imagery.
Keep it true. Preserve the proportions. No stretching, effects, or redrawing.
Make it legible. Use dark artwork on light surfaces, light artwork on dark.
03 / The palette
Never quite neutral.
Cream and ink set the tone. Pink brings warmth. Acid adds a little electricity.
Download color tokens CSSScreen colors / HEX & RGB. For print, proof the colors with your printer before production.
04 / The way we say it
Character in every letter.
A considered serif. An everyday voice. A handwritten aside. Each has a part to play.
A taste for
the unexpected.
the unexpected.
01 / Editorial
0123456789 & ! ?Typeface & licensing
Georgia Pro
Our considered voice. Light, expressive headlines and storytelling with a little room to breathe.
Aa Bb Cc Dd Ee Ff Gg0123456789 & ! ?Typeface & licensing
Matcha culture,
moving forward.
moving forward.
02 / Everyday
0123456789Typeface & licensing
Roboto Mono
Our everyday voice. A precise, familiar rhythm for body copy, useful details, and the things you need to know.
Aa Bb Cc Dd Ee0123456789Typeface & licensing
Make it
a ritual.
a ritual.
03 / Personal
Ff Gg Hh Ii JjTypeface family & licensing
Biro Script Reduced
The human touch. A spontaneous note, a signature, a moment of play. Best used sparingly.
Aa Bb Cc Dd EeFf Gg Hh Ii JjTypeface family & licensing
The small print
SF Pro or the system sans-serif keeps our smallest captions easy to read. Roboto Mono carries the main copy and interface.
Each typeface has its own license. Font files are not included in the brand kit. Use the supplied logo files instead of recreating the wordmark with type.
05 / Through our lens
A life with matcha.
People, places, and the craft behind the cup. A selection of original Rebel Bunny imagery for your next story.
Campaign
A different kind of ritual
1400 × 1864 pxJPG
Our world
Born in New York
1284 × 960 pxJPG
Tea craft
At the source in Japan
1600 × 2000 pxJPG
For editorial coverage and approved collaborations featuring Rebel Bunny. Image source: Rebel Bunny. For other uses, get in touch.
Your next story starts here.
Make something
worth sharing.
Download the brand kit
Logos in SVG & PNG, photography, color tokens, company copy, and usage notes.
Talk to us hello@rebelbunny.com